In today's competitive market, your small business cannot thrive if you are using the same old "me too" marketing that everyone else is using. Your business absolutely has to have a USP that "cuts through the clutter", separates you from the competition, and positions you as the best choice... the ONLY choice. KISS- Keep it Simple… Seriously You’ve probably heard of the “KISS” analogy of not overcomplicating things when it comes to communication and actions. It applies here. Your USP has to be direct, to the point, and very simple so you can remember it. When you have that, your target markets will remember it also. A good rule of thumb for most marketing communication is to keep your message and words so simple that a 12 year old can understand it. This is a good rule to remember. Your goal of marketing is to ‘break through the noise” of the competition (and marketing from other companies too) so that you connect with your ideal, target market client. Out of the Mouths of Babes One day while I was working on my USP, my children happened to be at the office. Just for curiosity sake I asked my boys if they new what Sweet Marketing Solutions did. At the time, my older son was 7, my younger one 5. (My younger boy was still working on simply pronouncing the name of the company correctly!) After I asked them if they knew what we did, I wasn’t really sure what I was going to hear. This is what they said: My older son quickly and confidently stated “We help businesses get more customers…” My younger son heard that, paused a minute then quickly added … “and make money!” I was shocked and very pleased! They got it. They understood our business down to the most rudimentary and basic level. “We help businesses get more customers and make money". Now It’s Your Turn Building your USP takes some effort, but it is absolutely worth it because of the added advantage you'll have in the market. Using a powerful USP to your small business marketing will make your job of marketing and selling much easier, enabling you to more easily increase your sales and profits for the same budget. Get Small Business Marketing Results Fast with Marketing Made Easy for the Woman Entrepreneur
If you want to learn more indepth studies about developing your USP or "Unique Selling Position" then be sure to order your free Marketing Book and 3 Marketing CDs by clicking on the image to your left. "Everything You Need for Quick, Time Saving, Affordable and Effective Marketing" 3 Free Audio CDs and 208 Page Marketing Book: A Step-By-Step Marketing Instruction Manual written just for women in business (retail value $257.00) brand new shipped right to you. The marketing book and each marketing CD is full of Revealing Marketing Secrets, Tips and Super Marketing Strategies that Really Work Fast! Marketing Book and Marketing CDs shipped to you compliments of Debbra Sweet, President of Sweet Marketing Solutions.
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